Small Business Saturday 2024 was a Huge Success!
We extend our heartfelt thanks to everyone who joined in the celebration. We were blown away by your support. You helped Canadians fall in love with local on November 30 and kicked off the holiday shopping season for small businesses across the country.
Mark your calendars now for Small Business Saturday on November 29, 2025!
Explore Some of the Best in Your Neighbourhood
Curious about supporting small, close to home? Find local shops, cafés, salons and more using American Express Maps1. Plus, check out the AMEX Online Directory to browse local businesses that you can support online, wherever you are. Don't forget to look for the Shop Small icon.
1 American Express Maps features eligible American Express Card accepting merchants and is intended for general reference purposes only. It does not represent a comprehensive list of all Card accepting merchants. Data is updated from time to time and may not be 100% accurate. For a list of eligibility criteria or to access Frequently Asked Questions please visit https://icm.aexp-static.com/content/dam/one-amex/merchant/en-ca/footer/default/CAFAQs.pdf.
Take Part in the Biggest Small Business Shopping Day of the Year
Small Business Owners
Download your free toolkit and invite customers to celebrate with you on November 30. Get your toolkit today!
Small Business Shoppers
Post where you’re shopping on Small Business Saturday; tag CFIB and use #SmallBusinessSaturday and #FallinLovewithLocal, so we can share it!
Small Business Organizations
If you’re a BIA or neighbourhood organization, you can help promote Small Business Saturday. Contact marketingpartnerships@cfib.ca
5 Reasons to Feel Great About Shopping Small
- Love for Local: 9 out of 10 of us really value having locally-owned businesses in our neighbourhood.* They’re the heartbeat of our community and play a big part in shaping its future. When you shop small, you’re showing your neighbours some love.
- Money Stays Close to Home: When you spend at small businesses, 66 cents of every dollar you spend stays right in your community.* It supports local jobs, your kids’ soccer team, community infrastructure, and charities and causes close to your heart.
- Your Choice Matters: 84% of us say we'd like to do more of our shopping at small businesses but only 1 out of 3 of us go out of our way to shop at an independent retailer over a big chain.* It’s time to put our dollars where our hearts are – shifting just a small portion of our spending away from major retailers and online giants makes a big difference.
- Discover Hidden Gems: Small businesses offer something special, whether it’s their unique products, specialized knowledge and advice, or that personal touch - like remembering your name and your favourite order. They love what they do, and they want to share it with you!
- Champion Your Favourites: More than half of us have already recommended a local small business to friends and family.* If you take the time to leave reviews for your favourite businesses, spread the word about them on social media, and recommend them to others, you're a true champion for local businesses – and that’s something to feel great about!
* Source: CFIB, Small Business, Big Impact: Small Retailers’ Local Contributions, 2023.
Canadians Have Fallen in Love With Local
Canadians Have Fallen in Love With Local
5 reasons to feel great about shopping small
- You’re keeping your community vibrant and thriving
- You’re supporting Canadian workers: 10 million work at small & medium-sized businesses*
- You’re supporting local causes: 2 in 3 small retailers donate time & money to local charities**
- Your dollars stay local: 69% of small retailers buy from other local businesses**
- You’re supporting someone’s dream!
Sources: *Statistics Canada Labour Force Survey, 2020.
**CFIB, Your Voice national survey, November 2022.
About Small Business Saturday®
Small Business Saturday is a celebration on November 29, 2025, to champion shopping local at the start of the busy holiday shopping season. It is run by the Canadian Federation of Independent Business, the country’s largest association of small and medium-sized businesses.
